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Digital Marketing

This 16.5 credit program on Digital Marketing provides students with skills and strategies needed to thrive in today’s digital-first marketplace.  Participants will gain hands-on experience with industry-standard tools and platforms to design, execute, and measure effective digital campaigns. By combining creativity with analytical skills, students will learn to drive brand engagement, generate leads, and optimize online performance. Whether entering the field or upskilling for career growth, this certificate program equips learners to succeed a competitive industry.

Graduates of the DM program will be able to:

  • Obtain a full understanding of marketing best practices and print vs digital opportunities
  • Develop and implement multi-channel digital marketing strategies
  • Become proficient optimizing websites for search engines (SEO) and create compelling content that drives conversions.
  • Leverage various social media platforms to reach the best audience for a campaign.
  • Execute email and paid advertising campaigns such as PPC and display ads.
  • Effectively use marketing analytics to drive strategy and determine the success level of a campaign.

Online Delivery: All courses in this program are taught online using synchronous delivery (meaning instructors are available and conduct lectures at specific times over Zoom / MS Teams).  Students considering an online program at RMC, should own or be able to obtain a relatively modern laptop or desktop computer – a smartphone is generally not sufficient for classes.  Students are expected to have their camera turned on during class sessions so they can actively participate in delivery of the course.  RMC’s online courses focus around live lectures by an experienced instructor and supplementary exercises that can be done at the student’s convenience such as class discussion forums, group assignments, supplementary videos / reading materials, and others.

Academic Requirements:

  • Completion of Grade 12 (or equivalent) or 19 years of age or older.

English Language Requirement:

  • Completion of English 12, or equivalent, or a satisfactory demonstration of written and verbal English ability as determined by the College (View the college’s complete English Language Requirements)

Application Requirements:

  • Completion of Application form

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For students who wish to take individual classes but not the entire program, please apply as a “non-program student”

International students may apply to this program.

Next Intake: September (2025)

  • Applications now open!

Program Fees

Program Fees for 2025-26 are as follows:

  • Application Fee: $30 (domestic); $100 (international)
  • Tuition: $3,465
  • Technology & Library fee: $50 per semester, when enrolled in studies.
  • Textbook’s extra and purchased by students.

Payment plans are available for students meeting certain conditions.  This program is not applicable for student loans.

Digital Marketing

Course CodeCourse NameCourse HoursCostCourse Description
MRKT 1100Marketing Fundamentals45$630Identify and understand essential concepts and strategies behind creating and delivering value to customers in today’s competitive marketplace. Explore key marketing principles such as market research, consumer behavior, branding, product development, pricing strategies, distribution channels, and promotional tactics. This course provides a hands-on approach to understand how to attract, retain, and engage customers and introduces students to the role of digital marketing and social media in shaping modern marketing practices.
MRKT 1200Digital Marketing45$630Explore strategies and tools that drive online success in today's digital-first world. Students will learn key topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising. The course emphasizes how to create targeted, measurable campaigns that engage audiences across digital platforms, while also covering the integration of digital marketing with traditional marketing channels.
MRKT 1250Managing Social Media Campaigns22.5$315Become familiar with the capabilities and user interfaces of key social media marketing platforms, including Facebook, Instagram, Twitter, LinkedIn, and others. Explore how to create, manage, and optimize campaigns tailored to each platform’s unique features and audience. This course covers essential tools for content creation, scheduling, targeting, performance tracking, and engagement analytics.
MRKT 1400Consumer Behaviour45$630Explore the psychological, social, and cultural factors that influence how individuals make purchasing decisions. Study concepts such as motivation, perception, attitudes, decision-making processes, and the impact of emotions and values on consumer choices. The course also examines how external factors like social media, advertising, and group influences shape consumer preferences and brand loyalty.
MRKT 1500Marketing Analytics45$630Learn about tools and techniques used to measure, analyze, and optimize marketing performance with a significant focus on Google Analytics. Using metrics such as customer acquisition, retention, conversion rates, and ROI, students will learn how to leverage data from various digital platforms, customer surveys, and sales reports to make informed marketing decisions. This course covers basic statistical methods, data visualization, and the use of social media and Google Analytics to track campaign effectiveness and consumer behavior.
MRKT 2900Marketing Case Studies and Simulations45$630This program capstone course provides students with the opportunity to experiment with concepts and strategies they've obtained throughout the program and apply them to real-world scenarios. Through in-depth case studies and/or interactive simulations, students will tackle complex marketing challenges, including market analysis, strategic planning, branding, and digital marketing. In this course, students will develop critical problem-solving, communication, and analysis skills, preparing them to effectively navigate the marketing landscape in their future careers.
Totals:247.5$3,465

The Fall schedule will be available around May, 2025.  Courses will take place on weekday evenings and Saturdays during the day.

Upcoming Info Sessions:

There are no info sessions currently scheduled for this program.  Please contact the office at rmc@sd42.ca to inquire.

The BC Employer Training Grant is a provincial grant available to employers who want to fund an employee’s education and covers 80% of training costs.

Information about the grant can be found here: https://www.workbc.ca/find-loans-and-grants/industry-and-employers/bc-employer-training-grant

Note, the grant must be applied for by the employer.

Is this program online or in-person?

All Digital Marketing courses can be taken online from anywhere in BC.

I have been out of school for quite some time and am a bit worried about attending as a mature student.

There is absolutely nothing to worry about as we have students of all ages, ranging from early 20’s to late 60’s, and welcome the diversity, experience and knowledge that all bring to our courses.  All our classes foster a warm, fun and inviting learning atmosphere.

Who is this program designed for?

This program is focused on skills that will help students who wish to begin a career in marketing or obtain a better understanding of marketing fundamentals for their own business or employer.  It as an entry-level to intermediate-level certification.

Does The Digital Marketing Certificate Expire?

No, the DM Certificate does not expire.

What are the payment terms?

Tuition for individual courses are due on the first day of the semester, or if a student registers for a course after the first day of the semester, then fees are due at the time of registration for the course(s).

Can I use my RESPs to pay for my studies at Ridge Meadows College?

Yes, although in some cases it may depend upon your banks specific RESP rules.  We have many students using RESPs to pay for their studies but we encourage you to confirm with your financial institution before beginning your studies.

Ridge Meadows College is committed to affordable tuition and accessible financing options to make post-secondary education more available to students in the community.  As a result,R MC offers payment plans for students who wish to spread their payments out throughout the term.

Students can apply for payment plans via the MyRMC Student system upon being admitted to the college and enrolling in courses.  Payment plans work by dividing total fees for the term into equal payments to be paid at the beginning of each month the student is enrolled in classes.

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